← PJ Geldenhuis · Portfolio Live · updated daily
Case study · Generative Engine Optimization

Making five production sites visible to AI answer engines

Search is splitting in two: the ten blue links, and the answer that ChatGPT, Perplexity, Copilot, and Google's AI Overviews synthesize before anyone clicks. This is the system I built to compete on both — and a live board tracking the climb from day zero.

What shipped

Structured data, 5/5 sites

schema.org JSON-LD — Organization, WebSite, SoftwareApplication, Article — deployed and verified against the live HTML, not just the build.

One entity, everywhere

A sameAs graph links the founder identity across GitHub, X, and LinkedIn so "PJ Geldenhuis" resolves to one person across every property.

Autonomous deploy bridges

A fixed-action bridge per repo: verify → commit → push → build, across Vercel and Netlify — each deploy confirmed on the served page.

A measurement loop

A daily probe checks rank and AI-citation for each site's target query against a fixed baseline. The numbers below are that loop.

AI & search visibility

Baseline set 16 Jul 2026. Rankings and AI citations take weeks to move — this is honest day-zero, and it climbs from here.

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Per-site status
SiteTarget queryRankAI-citedSchema
Visibility over time
Target queries where the site ranks top-10 or is cited by an AI engine (out of 5). Grows as the daily loop runs.

Search reach

Impressions & clicks by site
Impressions (bar)Clicks (count)

Audience & social

YouTube